Management Team

Neil Densmore

Founder & President, Great Lakes Management Group

Neil Densmore formed Great Lakes Management Group in 1997. A Certified Hotel Administrator, he has over 25 years of direct hotel management experience. 

His background encompasses an extensive hotel career in full-service, limited-service and resort properties, which include: Hilton Brands, Choice Hotels International Brands, and IHG Brands.

During his tenure at these facilities, Neil gained first hand knowledge of all aspects of hotel management including food and beverage, convention services, sales, maintenance, revenue/yield management, reservations, front office and general hotel operations.

Randy Haynes

Vice President of Hotel Operations

Randy Haynes joined Great Lakes Management group as the company's Vice President of Hotel Operations overseeing all properties in 2004. A Certified Hotel Administrator, he has 25+ years of hotel experience as a Corporate Controller and General Manager of full-service hotels, which include Hilton, Holiday Inn and Renaissance.

His extensive experience gives our team the expertise in all aspects of the hotel business, including sales, finance, revenue management, food and beverage, and guest service.

Michael Brisch

Director of Revenue Management

Michael joined Great Lakes Management Group in 2017 and serves as the company’s Director of Revenue Management. A Certified Hotel Administrator, he has over 25 years of direct management experience.

His background includes an extensive hotel career in full-service and limited-service properties including IHG, Marriott and Best Western brands. He has been involved in a number of successful new openings and re-models. Michael is also a Certified Revenue Manager and is driven to sell the right room, at the right time, to the right person for the right price to maximize RevPAR. With a B.B.A from the University of Iowa and his extensive experience gives our team the expertise in all aspects of hotel management including human resources, revenue/yield management, food and beverage, sales, reservations, and front office.

Jessica Johnson

Regional Director

Jessica joined Great Lakes Management group in 2014 as the opening General Manager of a property she led to the top 2% of the brand. While maintaining property scores and ranking this property has received several awards. Being an accomplished hospitality professional with over 17 years in the industry Jessica gained extensive hospitality experience from a multi-position background that includes General Manager, Director of Operations and Director of F&B for brands such as Hilton, Hotel Indigo, Holiday Inn, Holiday Inn Express and Radisson. During this time, Jessica consistently achieved key performance initiatives, maximized operational profitability and effectiveness, while always delivering exceptional customer service.

Roy Watson

Regional Director

Roy joined Great Lakes Management group in 2013 as a General Manager. While in that role he took the property to the top 5% of its brand and held that property ranking for 3 years. His education includes a degree from the University of Northern Iowa in Criminology. He started several small businesses while in college and continued those until he sold his business in 2005 and started his career in Hospitality as a General Manager with Wyndham Hotels. Roy has 13+ years hotel experience as a General Manager working with brands including Wyndham, Choice, and IHG. His experience with these brands has given him a wide range of knowledge in revenue management, building maintenance, operational excellence, team development, and driving innovation in the day to day operations.  

Interested in working with experienced professionals to develop or manage your new property? Contact us to start a conversation.

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